Over 80% of consumers will purchase or receive a gift card for the holidays. An astounding $124 billion will be loaded on gift cards in 2014. GiftCards.Org has introduced an innovative way to tap into this donation stream to raise funds for nonprofit organizations in the first quarter.
Gift Card Giving Day is a day dedicated to making a difference. Donors will now be able to donate gift cards to any nonprofit participating in the Gift Card Giving Day program. Nonprofit organizations can sign up their nonprofit by following the instructions below.
By participating in Gift Card Giving Day, nonprofit organizations will be able to take advantage of this new and innovative donation stream, increase first quarter donations through the promotion of Gift Card Giving Day, and earn media recognition as a founding partner of Gift Card Giving Day.
To sign up a nonprofit for Gift Card Giving Day:
1. Enroll your nonprofit organization in the Gift Card Donation program on the GiftCards.Org website
2. A GiftCards.Org Account Manager will contact you and set up your organization’s Fundraising profile
3. Once your profile has been set up, your nonprofit is automatically enrolled in the Gift Card Giving Day program
4. You are responsible for promoting Gift Card Giving Day to your donor base and collecting the gift card donations.
Once you have signed up your nonprofit organization, you will create a campaign to promote that your nonprofit is now accepting gift cards as a form of donation. You are able to start collecting gift cards whenever you are ready, Gift Card Giving Day is a day that is dedicated to Gift Card Giving and the promotion of this event will increase awareness of your new donation method.
For questions pertaining to Gift Card Giving Day or how to sign up please email Kmarshall@GiftCards.Org