Online shopping is expected to increase for this shopping season just as it has for the previous two years. According to comScore’s industry analysis of online shopping and spending behaviors, there were ten days during the 2011 holiday shopping season when online sales exceeded $1 billion. For 2012, sales exceeded $1 billion for 12 days of the shopping season. The top ten days for online shopping during all of 2012 were during the holiday shopping season.
How Sales Have Increased
According to comScore online shopping for the 2012 holiday shopping season increased by 14 percent over a year ago. Over the November 1 to December 31 shopping period more than $42 billion was spent shopping online in 2012. This represents a steady increase in online sales for the holiday season. Increases for online sales over the 2010, 2011 and 2012 shopping seasons are as follows: