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Inc500 204x185 2c2c83a912d4c79dc99334db9530ac692e8e84c9ac9a653ae521beeb2beb6cf5 Releases List of Top 20 Most Wanted Gift Cards in 2011

Ellicott City, MD —, the fastest growing gift card exchange site today released its fourth annual Top 20 Most Popular Gift Cards report. This year’s list shows that Wal-Mart remains the most popular gift card requested by consumers.

“If you plan to buy gift cards for the holidays, our list is a window into the cards people want.” allows users to sell gift cards they don’t want for up to 90% cash or exchange them for credit. Consumers can also save money by buying discounted gift cards to their favorite stores for up to 30% off.

“It is no surprise that Wal-Mart gift cards remain the most desired. This year’s survey follows a trend we’ve seen the last three years - consumers have a strong preference for gift cards that have practical use,” said Kwame Kuadey, CEO & Founder, “If you plan to buy gift cards for the holidays, our list is a window into the cards people want.”

The Top 20 List is based on a national sample of approximately 12,000 gift card wish lists created by users as of October 31, 2011. Rounding out the top five are, Target, Home Depot and Visa gift cards.

“The most notable change this year is McDonald’s gift cards moving into the Top 10 and Kohl’s gift cards making a debut in the Top 20. We also saw a drop in demand for gas gift cards, which we speculate is due to the fall in gas prices from last year’s peak,” says Kuadey.

Here is the full list of the Top 20 Gift Cards in 2011:

  1. Wal-Mart
  3. Target
  4. Home Depot
  5. Visa
  6. Best Buy
  7. Lowe’s
  8. Costco
  9. Starbucks
  10. McDonald’s
  11. Walgreens
  12. Kohl’s
  13. CVS
  14. Shell
  15. American Express
  16. Bed, Bath & Beyond
  17. Darden Restaurants
  18. MasterCard
  19. Barnes & Noble
  20. Macy’s

Last year’s Top 20 Most Popular Gift Card List can be found here.


Based in Ellicott City, Maryland, is the fastest growing gift card exchange website. The company buys gift cards from those who don’t want them and sells them to those who would use them. Consumers can get up to 90% cash back for their unwanted gift cards and save up to 30% on discounted gift cards to over 450 national merchants.

Kwame Kuadey, 301-437-7719


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