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Walmart: America’s Most Wanted

Ellicott City, MD —, a leading gift card exchange company, today released their annual Top 20 Most Wanted Gift Card list for the sixth year. Topping this year’s list is Walmart, followed by Darden Restaurants, T.J. Maxx, Starbucks and Home Depot. This is the third consecutive year that Walmart has been ranked No. 1 on the Most Wanted Gift Card list.

Making the list for the first time are Trader Joe’s and Panera Bread. “The biggest change in this year’s list from the last is the rise of restaurant and food industry gift cards,” says Kwame Kuadey, Founder and CEO of “It was quite surprising to see Darden Restaurants rise to the number two spot from fourteen, as well as, Starbucks to number three from the previous twelve.”

According to the National Retail Federation (NRF), an increasingly large number of shoppers are opting to give gift cards this holiday season. The 2013 NRF Gift Card Spending Survey found that gift card spending will reach an all-time high, with more than 80% of shoppers planning to purchase at least one gift card, a 4% increase from 2012. This year, the average shopper is predicted to spend nearly $165 on gift cards versus $157 last year, and total gift card spending will reach $29.8 billion this holiday season.

Here is the list of the Top 20 Most Wanted Gift Cards of 2013, listed in order of popularity:

  1. Wal-Mart
  2. Darden Restaurants
  3. T.J. Maxx
  4. Starbucks
  5. Home Depot
  6. Costco
  7. J.C. Penney
  8. Lowe's
  9. Sears
  10. Subway
  11. Target
  12. Kohl's
  14. McDonald's
  15. Trader Joe's
  16. Marshalls
  17. Panera Bread
  18. Bed Bath & Beyond
  19. Macy's
  20. Walgreens

About the Top 20 Most Wanted Gift Cards Survey has been surveying its customers the past six years for their annual Top 20 Most Wanted Gift Card list. Results for this year's survey are based on a national sample of approximately 12,000 gift card wish lists. The sample period is from January 1 - November 25, 2013. The survey results are used to develop the Top 20 Gift Card list for the year to help consumers during the holiday shopping season.


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